More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices.
And this is just on Youtube!
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. 87% of online marketers use video content.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018)
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Video does it all. Video content is likely to engage us and ignite emotions.
83% of businesses say that video provides good return on investment. If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.
People share emotions, not facts! 76% of users say they would share a branded video with their friends if it was entertaining. So, fun entertaining videos encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
Black Orange Solutions has been a valued consultant for us at the Mango Tree Trust giving us much needed awareness for our school project in Rachuonyo North, Homabay District.
Patrick and Black Orange Solutions have demonstrated proffesionalism, timely delivery on projects even with quick turn around that ensured we met several of our crunch deadlines.
I called on them to create our company branding and some of our social media content. Not only did they do so with the utmost professionalism, but also acted within the initially agreed-upon timelines.
Black Orange Solutions
Graphic Design
Web Design
Video And Animation
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Black Orange Solutions is a Digital Agency that provides services in Social Media Advertising, Social Media Marketing, Graphic Design, 3D Animation, TV and Web Ads and Poster Design.
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